CASE STUDY
Only One Team Video Series Campaign
MY ROLE
Creative Lead: concepting, messaging, storyboarding, art direction
SCOPE
12 short-form social videos, organic always-on brand awareness campaign across LinkedIn and Instagram
CHALLENGE
The challenge was making complexity compelling in under twelve seconds. Unispace's spaces are full of considered detail, sustainable materials, integrated technology, thoughtful design decisions, but that depth is invisible to a passing eye. The content had to surface what people were walking past without noticing, and make them care about it.
Unispace's key messages, one integrated team, local expertise with global reach, sustainability, immersive technology, diversity and inclusion, are not naturally visual. The series needed to make those ideas tangible through the built environment, not just talk about them.
BRIEF
Unispace wanted to demonstrate something competitors couldn't easily replicate. The ability to deliver exceptional workplace projects end to end, across sectors, markets and disciplines, as one integrated team. The goal was a 12-month organic always-on video series, one video per month, that would raise brand awareness and highlight Unispace's USPs. The format needed to be shareable and visually compelling, and celebrate the project teams delivering the work. The series needed to work externally on LinkedIn and Instagram, and internally as a point of pride for the business.
APPROACH
The Only One Team video series as a way to show people what they are not seeing. Each video drew from existing b-roll footage captured across Unispace's major completed projects, focusing on a single slow pan or movement through a space.
On-screen annotations called out specific design features audiences would typically overlook. Movable tech walls, recycled and sustainable materials, biophilic design elements, integrated media walls and connecting the visible detail back to the broader USP it represented.
I storyboarded each video, sourced and selected footage from the project library, defined the annotation approach and messaging, and art directed the final edit with my motion designer executing the post-production. Each video was designed to work as a standalone piece and as part of a coherent series. Consistent enough to build recognition, distinctive enough to reward repeat viewing.
OUTCOME
The series was well received both internally and in market, consistently outperforming Unispace's other organic social content.
Shared and reshared globally across the Unispace network, it gave the business a content engine it did not have before: a scalable format that could travel across teams and borders, celebrate the people behind the projects, and put Unispace's point of difference in front of the right audiences in a way that was genuinely worth watching.
