CASE STUDY
La Vie brand identity
MY ROLE
Brand Identity Designer: visual identity and style guide
BRIEF
LaVie is an Australian business specialising in accessible home design and consultation, helping people live and age independently in their own homes. Working with both developers and end users, the founder needed a brand identity that would resonate across both audiences while positioning the business as considered, professional and trustworthy in a category that can often feel clinical or transactional.
OUTCOME
LaVie launched with a brand identity that reflects the genuine purpose at the heart of the business. The visual system communicates trust and warmth while meeting the accessibility needs of the people the brand ultimately serves.
The style guide gives the founder a clear foundation to build from, with a roadmap already in place to introduce braille and other accessible technologies as the business grows.
APPROACH
The creative challenge was to develop a visual identity that tells a story of dignity, independence and thoughtful design without being heavy-handed or institutional. The brand needed warmth and humanity alongside professionalism, and critically, it needed to be genuinely accessible to the end users of the products and spaces LaVie helps create.
With accessibility at the heart of the business proposition, it was built into every design decision from the outset. Typography, contrast, legibility and colour choices were all considered through the lens of the people the brand ultimately serves, not as an afterthought. The research process also explored incorporating braille into business cards and physical materials, a meaningful expression of the brand's commitment to genuine inclusivity. Ultimately the founder made the practical decision to focus on getting the business operational first, with braille and other accessible technologies earmarked as a priority for the next phase of brand development.
The result is a visual identity and style guide that communicates care and quality in equal measure, designed to connect with people at a significant and often emotional point in their lives, while laying the groundwork for a more fully accessible brand system as the business grows.
WHAT I LEARNED
Designing for accessibility is not a constraint, it is a creative brief in its own right. The most meaningful decision on this project was not a visual one; it was understanding that a brand built around independence and dignity had to practice what it preached from the very first touchpoint. That thinking shaped everything.
