Global Workplace Insights Reports

CASE STUDY

CLIENT

MY ROLE

Art Director leading end-to-end creative; from strategy and concept through visual direction, production management, and team leadership.

SCOPE

2024/25 and 2025/26 annual workplace insights report plus full year of campaign extensions: digital assets, videos, events materials, sale presentations and enblements tools.

SCALE

Multi-regional colboration and production across four regions (ANZ, ASIA, North America and Europe)
Localised into six language veriations (English British and American, Spanish, Italian, French and German)
Mutiple deliverables (80+ page report, sale deck, event presentations, campaign and digital assets (video, static, interactive data visulations)

CHALLENGE

Each year the GWI report must feel fresh yet on-brand, translate complex data and global research into something visually compelling, and hold together across every format from a dense PDF to a conference keynote. With multiple SME voices, data visualisations, regional breakdowns, and strategic narratives all in play, the real challenge is finding the visual story that carries the ideas.

BRIEF

Every year, Unispace publishes its Global Workplace Insights report, the company's most significant content piece and a major driver of brand authority, business development and thought leadership. Drawing on a proprietary data lake of thousands of projects, purchased global data sets, and strategic input from senior workplace experts across every region, the GWI report captures how people work, where they work, and how the workplace is evolving.

The report doesn't just get published. It becomes the creative backbone of an entire year of activity: landing pages, digital campaigns, videos, events, and presentations all flow from it. My role is to set the overall art direction that brings this content to life and manage the production.

2025-26 Unispace Global Workplace Insight Report "A Moment of Clarity"

APPROACH

Each year starts with content strategy, working closely with workplace strategy, interior design, and marketing teams to understand key themes before anything is designed. From there, my team and I build the creative concept: a visual language and system that captures the year's core idea and flexes across every application.

For 2025–26, the theme was clarity. We developed a system that balanced the rigour of the data with the warmth of the human stories, pushing beyond standard corporate aesthetics while staying within the Unispace brand. I then led production across the full suite, managing the team and ensuring every execution held the coherence of the original concept.

OUTCOME

The GWI report is Unispace's primary lead generation engine and flagship annual content asset, driving over USD 50–80 million in potential new business. The 2025–26 edition is our most successful campaign to date, with record-breaking performance across impressions, interactions, media mentions, and events.

The report underpins marketing and business development activity year-round, with global and localised presentations, events, digital campaigns, and video all drawing from the same unified creative system.

WHAT I LEARNED

The best creative work doesn't just decorate the content, it makes it clearer, digestible, and engaging to its audience. The most important decisions happen before anything is designed, understanding what the report is really saying, and finding the visual idea that bring it to life.

None of it happens alone. Moving something this size takes genuine collaboration across Unispace's marketing, workplace strategy, and interior design teams. The ideas, the rigour, and the hard work are shared.

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